We always produce unique pieces and we have the power gained over a long history to lure the most interesting creatives. Elle. These are: AUSTRALIA BRAZIL CHINA FRANCE GERMANY INDIA ITALY JAPAN KOREA MEXICO/LATIN AMERICA MIDDLE EAST THE NETHERLANDS PORTUGAL RUSSIA SPAIN TAIWAN THAILAND TURKEY UKRAINE UNITED KINGDOM. Get the best reports to understand your industry, Paid content in U.S. print and digital media. This unit is compatible with images and videos and is deliverable on desktop (1280 x350px), tablet (640 x 350px), and mobile devices (320 x 350px). In the UK, millions of readers subscribe and follow popular publications such as Cosmopolitan, Vogue, and Elle. What is the best selling Vogue cover? Thank you! This article was most recently revised and updated by, https://www.britannica.com/topic/Vogue-American-magazine. Vogue. [18], According to Business of Fashion, since 2016, Teen Vogue has grown substantially in traffic through its website; in January 2017, the magazine's website had 7.9 million US visitors compared to 2.9 million the previous January. Quelle est la meilleure coiffure pour faire du sport ? page=254 Definition of Positioning Pickton Positioning strategy http://www. Encyclopaedia Britannica's editors oversee subject areas in which they have extensive knowledge, whether from years of experience gained by working on that content or via study for an advanced degree. Quel type de monture pour des verres progressifs ? Head of Editorial Content - France. [7] The magazine was published in a smaller 6"x9" format to afford it more visibility on shelves and some flexibility getting into a digest size slot at checkout stands. Couleurs de cheveux tendance t 2021 : Pour quelle coupe de cheveux, coloration et coiffure opter cet t 2021 ? 16% of Vogue employees are Hispanic or Latino. 2800 Leavenworth St, Suite 250, San Francisco, CA 94133. These statistics about fashion magazines showed that 22% actually like reading it, while 17% reported that they dislike the magazine. On average, employees at Vogue stay with the company for 3.5 years. ( Roy Morgan Research March 2009.) In 1932, for example, Vogue became one of the first magazines to print a colour photo on its cover. "Monthly Reach of Vogue Magazine in The United Kingdom from April 2019 to March 2020, by Demographic Group (in 1,000s). Vogue employees are most likely to be members of the democratic party. Contact us: [emailprotected]. Publishers Audience Measurement Company. 20. 1.7 percent of their May 2018 audience was 17 or younger, 2.6 percent were 18 to 24 years old. Using a database of 30 million profiles, Zippia estimates demographics and statistics for Vogue. With its distinctive tone, GQ enjoys a readership of intelligent, affluent, educated men who appreciate genuine quality in both fashion and journalism. How do you wear overalls with straps down? The magazine celebrates freedom in various forms and shows its support for movements and revolutions that shatter cultural myths of society. Cond Montrose Nast, the founder of Cond Nast Publications, bought Vogue in 1909 and transformed it into a womens fashion magazine focused on beauty, composure, and etiquette. Kerstin Weng . This kit also shows that 57% of the audience is employed that means more than half are young adults. Maquilleur: Romana Lai. This promotional tool is referred to as a form of below-the-line communication because there are no commission payments from media owners (Fill, 2009). Vogue Paris comes right after Vogue Italy with a score of 80.7, while Vogue UK scored a 66.8. Corrections? [30] [31] According to the Washington Examiner, quoting numbers by ComScore, Teen Vogue had 8,341,000 unique visitors in May 2017 and 4,476,000 in 2018. This gives enterprises access to unique advertising opportunities. 6. [20] In March, Marie Suter left the magazine and Cond Nast.[why? I recommend to create a guerrilla tactics because gain in short-time a huge impact. You may use it as a guide or sample for Experts who examined major fashion magazines claim that 2020 was a wake-up call for many fashion magazines as the industry worked harder to ensure diversity on their covers. The Appeals of Advertisements on a Womens Magazine, Analysis of Awkward Advances at Your Old House Magazine, Sexism in Advertising for the EEL Magazine, Growth Rate and Marketability of a Travel Magazine. It was founded in 1892 as a weekly high-society journal, created by Arthur Baldwin Turnure for New York City's social elite and covering news of the local social scene, traditions of high society, and social etiquette; it also reviewed books, plays, and music. data than referenced in the text. The pandemic influenced the consumer behaviour of fashion magazine subscribers. b : a period of popularity. com/en/e-book/104643/representations-and-ideologies-in-lifestyle-magazines-vogue-and-cosmopolitan ttp://www. According to the latest data available, Vogue has 86.2 million unique users who accessed the publications digital version. Again the 65% of the reader are full time or part time workers and the 26% of the readers are in AB socioeconomic quintile. Action (implementation) In order to make this campaign happen, the main organisation that will be involved is Conde Nast Digital. Are you interested in testing our business solutions? Andr Leon Talley was the first Black person to serve as creative director of American Vogue. Thus, its expected that the online fashion magazine market will continue to grow, changing the style of many fashion magazines. The company reported that the number of American subscriptions for their magazines marked an unexpected increase in March. Vogue has a large community of high spenders, accounting for over $18 billion in fashion expenditure within the United States alone. Neatstuff Collectibles. (Fill, 200) To messure how good has been the campaign as a whole we will make two test, a pre-test in order to evaluate how people perceive the brand, if they know about digital editions, what they think about the digital editions, what things they would change to improve. Publishers Audience Measurement Company. Feel free to contact us anytime, we are always ready to help you! As a best selling fashion magazine, Cosmopolitan has maintained a consistent readership throughout the years. In the 1960s the magazine redefined the look of female models, eschewing shapely figures to highlight thin, gender-neutral physiques. Our estimates are verified against BLS, Census, and current job openings data for accuracy. Vogue caters to over 7.6m millennials in particular, so must have its finger firmly on the pulse of current events and popular culture. The politics section has surpassed the entertainment section as the site's most-read section. By continuing well au/lifestyle/fashion-beauty/what-women-want-from-magazines-in-2012/story-fnet01u7-1226464061002 http://journalism. The List. [24] On April 7, 2021, Teen Vogue announced Danielle Kwateng as the publication's new Executive Editor. It is known for its high-end fashion photography, trend-setting content, and celebrity interviews, and has a reputation for being a sophisticated and highbrow publication. How can I make 1000 dollars without a job? (2021). Only 5% of Vogue employees stay at the company for 8-10 years. ", "Teen Vogue Taps Samhita Mukhopadhyay as Executive Editor", "Marie Suter Leaves Cond Nast for Glossier", "Phillip Picardi Leaves Cond Nast for 'Out', "Hey, the New Editor-in-Chief of Teen Vogue Looks Familiar", "Teen Vogue Editor Resigns After Fury Over Racist Tweets", "What's Going on Right Now at Teen Vogue", "Teen Vogue Digital Editorial Director Phillip Picardi to Also Oversee Allure Digital", "Check out Phillip Picardi, one of Fast Company's Most Creative People 2017", "How Teen Vogue Won the Internet by Mixing Trump With Makeup Tips", "Inside Teen Vogue: 'Our readers consider themselves activists', Teen Vogue promotes prostitution to an audience of minors, and that's not even its biggest problem, "The Teen's Guide to the Trump Presidency", "Elaine Welteroth, Teen Vogue's Refashionista", "In 'scorched-earth' op-ed, a Teen Vogue writer says Trump is 'gaslighting America', "Trump Essay Signals Shift In Approach For 'Teen Vogue', "The Teen's Guide to the Trump Presidency', "Teen Vogue's Fiery Trump Takedown Shouldn't Be a Surprise. Later that year Vogue launched Fashions Night Out, a joint global initiative encouraging people to patronize international designers and retailers during the global financial crisis; the now annual affair marked the largest shopping event in history. "[7] Teen Vogue was the first teen-focused addition to the Cond Nast portfolio, previously focused on adult audiences. Vogue is significantly thicker than GQ. In 1988 Anna Wintour became editor of Vogue and immediately transformed Vogue covers by emphasizing the womans body, rather than just her face, as well as by frequently featuring Hollywood actresses as opposed to traditional fashion models, thereby sparking an international trend. In, Publishers Audience Measurement Company. winchester. Other publications would also follow and go digital, such as InStyle. You can choose the people who is going to see the advert, the age, the gender so you can target the concret audience. Target audiences differ from magazine to magazine, but I chose to look at two specific ones: Vogue and GQ. Vogue, influential American fashion and lifestyle magazine. (Video) Anna Wintour | Vogue Magazine | Chief Editor | Business Women | Full Length | English, (Video) Ellen Eldridge Interview - Target Audience Magazine, (Video) AL Media Studies - Vogue Cover Analysis, (Video) Fashion Giants | ANNA WINTOUR | Gucci | Vogue | Ralph Lauren | Full Documentary, (Video) High end magazine advertising for plastic surgeons for best results, to attract target audience, (ONLI BIC Online Presence Image Consultation), (Video) AL Media Studies - Vogue Analysis, (Video) Vogue Readers Question Kanye West, Kim Kardashian Cover, (Video) Coach and Vogue Magazine Brand Communications Pitch. Many of its covers have made history, and its editors have the power to influence global trends. [10] Welteroth's appointment at 29 saw her become the then-youngest editor in Cond Nast's history, and the second African-American. It was founded in 1892 as a weekly high-society journal, created by Arthur Baldwin Turnure for New York Citys social elite and covering news of the local social scene, traditions of high society, and social etiquette; it also reviewed books, plays, and music. Audience members of Teen Vogue might create personal relationships between themselves and the magazine. 'We work with the best people in the international industry, whether they are photographers, stylists, hair and make-up people or set designers. The name Vogue is girl's name meaning "fashionable". The 22nd international edition of Vogue featured on its cover American supermodel Gigi Hadid, whose . Oops! Figure 2: First message of the campaign We love Vogue Second message of the campaign: As We love Vogue We want to share Vogue Third message: All this campaign is related just to Vogue Digital Edition We recommend to use traditional and non-traditional media. [44][45] In The Independent, J J Barnes also criticized the column as "bizarre" for focusing on male reproductive anatomy rather than female. On July 7, 2017, the magazine published a column titled, "Anal Sex: What You Need to Know" which author Gigi Engle described as "anal 101, for teens, beginners and all inquisitive folk. Copyright 2023 service.graduateway.com. Helmed by prolific Editor-in-Chief, Anna Wintour, American VOGUE attracts a primarily female audience (approx. Vogue places fashion in the context of culture and the world we live in how we dress, live and socialize; what we eat, listen to and watch; who leads and inspires us. What age group is Vogue aimed at? Just automate. Pharapreising and interpretation due to major educational standards released by a particular educational institution as well as tailored to your educational institution if different; Quest-ce qui retient un homme chez une femme ? cite it correctly. Quintin And Ron pour L'Officiel Australia avec Snow Dollkinson, Marina Testino exclusivement pour les ditoriaux de mode avec Nyzette Born. news. + Answers to 5 Top Questions. The second tool I recommend is to use Sales promotion in order to add value to the offer to bring forward future sales (Fill, 2009) The main task of sales promotion is encourage people to buy the product, Vogue in our case. People love Vogue because it is a high fashion magazine that features beautiful clothing and accessories. Its no secret that fashion shows dont start until she arrives and that an upcoming designer she mentions will almost certainly become famous. Reach was higher among women than men, with over 1.6 million. The magazine's readership demographic. Magazines ranked by circulation in Germany Q3 2022, Magazines with highest female readership in Germany 2022, Gross advertising revenue Vogue Germany 2010-2022, Paid circulation Vogue in Germany Q4 2014 - Q4 2022. [19] On February 5, 2018, Samhita Mukhopadhyay joined the masthead as executive editor. [36], According to inaugural beauty editor Karen Jesella, Teen Vogue initially strived to be "apolitical" and tried to create "not not feminist" content. Women over 50 graced 6.86% of fashion magazine covers in 2021. Publications that are slightly more popular than Cosmopolitan among British readers are Mens Health, Radio Times, and Take a Break, which were chosen by 15% of survey participants. Show publisher information The Vogue magazine is undoubtedly intended for young women from 20 to 40 years, who are successful and beautiful and who wants to be aware of all the novelties of fashion and beauty. It began as a weekly newspaper, first published in New York City in 1892, before becoming a monthly publication years later. Research Summary. With 11.1 million monthly readers of its print product and 52.7 million social media followers online Vogue is more than just a magazine, it is an iconic trendsetter and influencer. statistic alerts) please log in with your personal account. Get a Britannica Premium subscription and gain access to exclusive content. Inquiry test can take the form of retourned coupons. Find your information in our database containing over 20,000 reports, average monthly audience of popular magazines, number of print consumer magazines in the United States. Nearly 2 million women from Great Britain are Vogue readers. To use individual functions (e.g., mark statistics as favourites, set As females from 20 to 40 years old are the primary Vogue target audience, its expected that it offers more content for women. ft. com/businessblog/2010/08/magazines-pay-the-price-of-cheap-subscriptions/ ttp://www. Does Betty Crocker brownie mix have peanuts in it? However, Cond Nast-owned W magazine has long used an oversized format, with a trim size of 10 by 13 inches. "[42][43] The column drew criticism from some parents for what they viewed as content inappropriate to the target audience of teenage girls. If it comes into vogue, it becomes very popular and fashionable. In August, it was announced that Picardi was also leaving the magazine and Cond Nast. com. If yes, do you know what is the message of the advert? MPU delivers your ad in a 300 x 250px unit. Around 82% of baby boomers know what Elle magazine is, while 18% of them like it. MAGAZINE MEDIA 360 PREVIEW 6 things you can learn in the Magazine Media 360 report. You only have access to basic statistics. [25] On May 10, 2021, Cond Nast announced that Versha Sharma, a managing editor at NowThis, would become Teen Vogue's next editor-in-chief. highlight=true Unfolding Stakeholder Thinking: Theory, Responsibility and Engagement Escrito por Jorg Andriof Marketing Autor:Charles W Lamb; Joseph F Hair; Carl D McDaniel. All rights reserved. Its safe to say that Vogue is the most popular fashion publication in the world. Allure. Only 2% of Vogue employees earn a salary of $100k-200k a year. In 2009, he wroteVogues first cover story on U.S.first ladyMichelle Obama, Power of Change: Leading Lady., In 2009 The New York Times christened Vogue high fashions bible.. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Number of magazines in the U.S. 2002 to 2020, Revenue of U.S. periodical publishers 2005-2021, Expenses of U.S. periodical publishers 2010-2021, Leading magazines U.S. H2 2022, by circulation, Number of magazine readers in the U.S. 2012-2021, Number of print consumer magazines in the United States from 2002 to 2020, Print magazine launches in the U.S. 2019-2021, Number of print magazines launched in the United States from 2019 to 2021, Number of magazine readers in the United States from 2012 to 2021 (in millions), U.S. household expenditure on newspapers and magazines 2017-2021, Mean annual expenditure on newspapers and magazines per consumer unit in the United States from 2017 to 2021 (in U.S. dollars), Estimated aggregate revenue of U.S. periodical publishers from 2005 to 2021 (in billion U.S. dollars), U.S. periodical publishing revenue 2010-2021, by media type, Periodical publishing revenue in the United States from 2010 to 2021, by media type (in million U.S. dollars), U.S. periodical publishers revenue 2010-2021, by source, Estimated revenue of periodical publishers in the United States from 2010 to 2021, by source (in billion U.S. dollars), Estimated expenses of U.S. periodical publishers from 2010 to 2021 (in billion U.S. dollars), Digital Market Outlook: e-publishing revenue in the U.S. 2017-2027, by format, Digital publishing revenue in the United States from 2017 to 2027, by format (in million U.S. dollars), Digital Market Outlook: e-publishing revenue change in the U.S. 2018-2027, by format, Digital publishing revenue growth in the United States from 2018 to 2027, by format, Leading magazines in the United States in six months ended December 2022, by circulation (in millions), Magazines with largest monthly audience in the U.S. 2022, Leading magazines in the United States in 4th quarter 2022, by total average monthly audience (in millions), Fastest growing magazine brands in the U.S. 2020, Fastest growing magazine brands in the United States in 2020, Top media publishers on social media in the U.S. 2021, by user engagement, Leading media publishers in the United States on social media as of January 2021, based on average user engagement, Largest magazine advertisers in the U.S. 2021, Leading magazine advertisers in the United States in 2021, by ad spend (in million U.S. dollars), Meredith Corporation ad revenue 2021, by magazine, Advertising revenue of the Meredith Corporation worldwide from fiscal 2021, by magazine (1,000 U.S. dollars), The Week: U.S. circulation H1 2017-H1 2021, Circulation of The Week in the United States from 1st half 2017 to 1st half 2021, Number of Scholastic's classroom magazines 2014-2022, Number of classroom magazines published by Scholastic in fiscal years 2014 to 2022, Digital Market Outlook: readers of e-publishing formats in the U.S. 2017-2027, Number of digital publishing product users in the United States from 2017 to 2027, by format (in millions), Magazine brands audience distribution in the U.S. 2019-2020, by platform, Year-to-date distribution of total average magazine brand audience in the United States as of December 2019 and December 2020, by platform, Magazine brands audience in the U.S. 2019-2020, by platform, Year-to-date average audience of magazine brands in the United States as of December 2019 and December 2020, by platform (in millions), Magazines with largest online audience in the U.S. 2021, Number of unique online visitors to websites of select U.S. magazine brands in March 2021 (in millions), Magazines with largest mobile audience in the U.S. 2021, Number of unique mobile visitors to websites of select U.S. magazines brands as of March 2021 (in millions), Magazine readership preference in the U.S. 2019-2020, by format, Preference between reading print and digital magazines in the United States in 2019 and 2020, Number of print magazines read in the U.S. 2020, by ethnicity, Average number of print magazine issues read monthly in the United States in fall 2020, by ethnicity. Teen Vogue", "A user's guide to Teen Vogue, which is quietly doing very good journalism", "MEDIA; Coming Late, Fashionably, Teen Vogue Joins a The first male in teen vogue was one direction and currently harry styles is also the first male to appear in vogue. Editors for major publications like Vogue are bombarded constantly with pitches and people vying for their attention. Vogue is an American monthly fashion and lifestyle magazine covering many topics, including fashion, beauty, culture, living, and runway, based in New York City. [3][4][5][6] In November 2017, it was announced Teen Vogue would cease in print and continue online-only as part of a new round of cost cuts. Over 4.3 million UK adults read Cosmopolitan. [38] According to The New York Times, many media observers were "surprised to see a magazine for teenagers making such a strong political statement,"[39] although Folkenflik acknowledged he drew criticism for expressing this surprise and at Slate, Mark Joseph Stern argued the essay was consistent with the magazine's record, since the appointment of Welteroth and Picardi, as a "teen glossy with seriously good political coverage and legal analysis, an outlet for teenagers whoshockingly!are able to think about fashion and current events simultaneously. Business Solutions including all features. Just talk to our smart assistant Amy and she'll connect you with the best Ten models, ten looks, one famous cat. Publishers Audience Measurement Company. This willingness to adapt to changing technological and social trends is the reason that we can still safely say, long live the fashion mag!. Vogue audience Rating: 9,2/10 264 reviews Vogue is a fashion and lifestyle magazine that has been in publication since 1892. L'lgance de Harry Winston et Van Cleef & Arpels par ELLE Daniel Scheel pour InStyle Magazine avec Vega Essermeant. Cosmopolitan is a famous fashion magazine that was first published in New York, and over time, started selling worldwide. Definition of vogue (Entry 1 of 2) 1a : popular acceptation or favor : popularity. The Vogue Business Index ranks and analyses the world's top 60 luxury fashion brands, built on data from more than 200 individual metrics and exclusive insights from 7,000 global luxury consumers. I recomment to offer a voucher of 15 pounds for the people who has suscripted to the magazine digital edition for one year. For more information on the methodology of this survey click here. 47% of the audience in Asia for Time is under the age of 45. You can invite your friends and customers to your fanpage, and you can create adverts with a limit budget during a period of time. March 10, 2021. To measure the effectiveness of sales promotion we will develop inquiry test. 2 : one that is in fashion at a particular time. Like Vogue, it included stories about fashion and celebrities. 37% of Vogue employees stay at the company for less than 1 year. In this video we play with the feelings and emotions that the video transmit, we dont want to sell directly the product. Vogue has a global web audience of 56 million people and aims to double its traffic from 2017 to 2020. Top 5 NinjaCat Alternatives: Best Solution for Marketing Reporting, Salesforce Dashboard Development: Diving into Metrics, Tools, and Dashboard Types, Pinterest Ads Dashboard Overview & Metrics to Include, 100m+ global monthly readership on print and digital platforms. Zippia gives an in-depth look into the details of Vogue, including salaries, political affiliations, employee data, and more, in order to inform job seekers about Vogue. It displays your ad on the top of the page, just before the editorial content. Please create an employee account to be able to mark statistics as favorites. It takes up half of tablet screens, appearing right above the editorial content. [22] In October 2018, it was announced that Lindsay Peoples Wagner would serve as the Editor in Chief of Teen Vogue. However, Vogue's audience is much broader than one might initially assume, and includes a . Available: https://www.statista.com/statistics/380962/vogue-monthly-reach-by-demographic-uk/, Monthly reach of Vogue magazine in the United Kingdom from April 2019 to March 2020, by demographic group, Immediate access to statistics, forecasts & reports, Weekly women's magazines with highest paid circulation in Germany Q3 2022, Bi-weekly women's magazines with highest paid circulation in Germany Q3 2022, Monthly women's magazines with highest paid circulation in Germany Q3 2022, Magazines with highest gross advertising revenue Germany 2022, Most popular types of magazines in Germany 2021, Magazines with highest reach in Germany 2022, Paid circulation of Bild der Frau Germany Q3 2014 - Q3 2022, Gross advertising revenue Bild der Frau in Germany 2010-2022, Paid circulation Revue in Germany Q3 2014 - Q3 2022, Gross advertising revenue Revue in Germany 2003-2022, Paid circulation Neue Post in Germany Q3 2014- Q3 2022, Gross advertising revenue Neue Post in Germany 2003-2022, Paid circulation Freizeitwoche in Germany Q3 2014 - Q3 2022, Gross advertising revenue Freizeitwoche in Germany 2010-2022, Paid circulation Brigitte in Germany Q3 2014 - Q3 2022, Gross advertising revenue Brigitte in Germany 2003-2022, Paid circulation Fr Sie in Germany Q2 2014 - Q2 2022, Gross advertising revenue Fr Sie Germany 2010-2022, Paid circulation Freundin in Germany Q3 2014 to Q3 2022, Gross advertising revenue Freundin Germany 2010-2022, Paid circulation Glamour in Germany Q3 2014 - Q3 2022, Gross advertising revenue Glamour Germany 2010-2022, Paid circulation InStyle in Germany Q4 2013 - Q4 2022, Gross advertising revenue InStyle Germany 2010-2022, Paid circulation Joy in Germany Q3 2014 - Q3 2022, Gross advertising revenue Joy Germany 2010-2022, Paid circulation Petra in Germany Q3 2014 - Q3 2022, Gross advertising revenue Petra Germany 2008-2022, Paid circulation Cosmopolitan in Germany Q4 2014 - Q4 2022, Gross advertising revenue Cosmopolitan Germany 2010-2022, Paid circulation Elle in Germany Q4 2014 - Q4 2022, Gross advertising revenue Elle Germany 2010-2022, Reach of Vogue magazine in the United Kingdom 2013-2020, Daily online reach of monthly magazine Vogue in Italy 2019, by device, Reach of Marie Claire magazine in Great Britain 2018-2019, by demographic, Reach of Delicious magazine in Great Britain 2019-2020, by demographic, Reach of Glamour magazine in Great Britain 2017, by demographic, Reach of Vanity Fair magazine in the United Kingdom 2019-2020, by demographic, Reach of Cosmopolitan magazine in the United Kingdom 2019-2020, by demographic, Reach of InStyle magazine in Great Britain 2015, by demographic, Reach of Good Housekeeping magazine in the United Kingdom 2019-2020, by demographic, Reach of Red magazine in Great Britain 2019-2020, by demographic, Reach of Waitrose Food magazine in Great Britain 2017, by demographic, Reach of Woman & Home magazine in Great Britain 2019-2020, by demographic, Reach of Sainsbury's Magazine in the United Kingdom 2019-2020, by demographic, Reach of Weight Watchers Magazine in Great Britain 2017, by demographic, Reach of Asda's Good Living magazine in Great Britain 2019-2020, by demographic, Reach of Elle magazine in the United Kingdom 2019-2020, by demographic, Reach of Grazia magazine in Great Britain 2019-2020, by demographic, Reach of Boots Health & Beauty magazine in Great Britain 2015, by demographic, COVID-19 impact on the media industry in Germany, Monthly reach of Vogue magazine in the United Kingdom from April 2019 to March 2020, by demographic group (in 1,000s), Find your information in our database containing over 20,000 reports.