Write a blog post discussing why you rebranded. Brand Refresh Announcement Examples that Emphasize Story & Visual Identity May 5, 2022 A brand refresh shouldn't be a secret from your employees or customers. Good question. Uber struggled with its logo design more than any other aspect of the brand design. Our new identity has been designed to satisfy all the existing expectations of what our original mark stands for, while simultaneously moving the brand forward to acknowledge the international spirit and the vision of reinventing how people interact andshop fashion online by combining e-commerce and social media where users receive clothing based on their personal preferences, likes, and interactions. Corporate Rebranding Announcement Newsletter Inspiration - Entropy Baba It is essential to assure current customers that the new brand is a positive transformation and will not affect the service and commitment that the business has demonstrated thus far.". When Eircom Irelands largest telecommunications company shortened its name to Eir, it became the largest rebranding in Ireland in the last 20 years. Finally, when it's time to rebrand, you'll want to change the brand's voice. Simply put, the company wanted to go from syncing files to syncing teams. across the company. For marketers, a constant sense of curiosity and observation is key to becoming successful. Rebranding can be an exciting time for any business. Do market research to help you learn more about your target audience:For example, if you have customers living in different areas, they may be interested in various incentives. Youre going to put a lot of heart and work into your rebranding strategy. In some cases, it can be challenging to address leadership changes with all company staff on the spot. Uber rebranding involved re-designing every aspect of its brand identity. rebranding September 14, 2021 Perfecting Your Rebranding Announcement & Rollout Plan It's time to launch a rebrand. Show the recipients why the email is important to them:Consider how your announcement email will affect readers when explaining its relevance. 5 Things You Can do Yourself to Improve Your Website Now. (Refer page 5 of their 2017 Annual Report). Those deep roots give the rebrand meaning, instead of just randomly choosing fonts and colors. Gainesville, FL 32606 [name] has been with [company name] for [length of time] and has been instrumental in [state some significant achievement]. Follow the tips below to write a captivating and compelling announcement email: Create clear, concise, and communicative content:Avoid adding elements that can compete for attention with your emails main point. We're excited to announce that as of July 2019, we are rebranding with a new logo, color scheme, and website. While this is a significant change, our core beliefs havent changed. Rebranding: A Letter From Our President & CEO. Be specific about whats staying the same. Be sure to focus on all collateral used by your sales force, such as business cards and any brochures and stationary they may carry. Therefore the rebranding needs to consider all user personas (youth, middle-aged, senior). When expanded it provides a list of search options that will switch the search inputs to match the current selection. Remember, it's important to tell your staff to reflect your company's new brand with pride by being in full uniform and wearing it neatly. Good Communication is Key According to Matthew Kinsman, CEO at BaseCreate, "Customers who are already loyal to the brand deserve to be informed about the upcoming changes. That is to serve local audiences. Nothing on this site constitutes legal advice or gives rise to a solicitor/client relationship. (It's intended to be used internally. 12469 West SR 100 In order to maintain the integrity of our new brand, it has to be adopted and supported by everyone in the Group. How to roll out a successful rebrand on social media Gr8 Comeback: 8393 Creative wants to turn ideas into great brands, 8393 Creative Launches Nonprofit Organization to Empower Youth Creative Thinkers, Pure Zen Dentistry Hires 8393 Creative for New Web Design, Von Watts Graphics LLC Sponsors Nikas Village, 4 Marketing Strategies that are Guaranteed to Work, Zero Cost Strategies for Attracting your Targeted Audience, GoDaddy Hacked: 5 Ways to Secure Your WordPress Site. Australian Energy Foundation (previously Moreland Energy Foundation) has spent years serving its local communities. A rebrand can be an exciting time for a business, but its important to communicate the changes to your customers. He is responsible for many facets of the web analytics value chain, from identifying business goals and objectives to developing strategies and translating those into Key Performance Indicators (KPIs). Besides working long hours and taking on extra tasks, [name] demonstrated his team spirit by assisting others to improve their performance. Once your logo is introduced, start redesigning the other aspects of your website, such as fonts, color schemes, and even the site's functionality and usability. ), doesnt appear to be responsive. We've updated them with fresh imagery and graphics so that they better reflect the new brand. Except with a slight improvement to the symbol and the typeface. In recent years, we saw even some of the biggest brands making the tough decision to rebrand their identities completely. As a contributor for Simplilearn, Rob creates expert thought leadership content on a variety of digital marketing and analytics topics. As a business owner, you are always looking for ways to improve your company. Dear Valued Customer, We are delighted to bring you some exciting and important news about our ongoing partnership: Diba Industries and Bio-Chem Fluidics are rebranding as Arcmed. Coty. Rebranding announcement - how to communicate the change? To avoid alienating loyal customers, tie your new branding to your company origins. In fact, it actually rebranded twice within three years, including several redesigns of its logo. Brand marketers have a lot to learn from this, that can be used in their day-to-day activities. Here's a sample rebranding announcement that will provide a good starting point for you. In moments of stress, remember that your company's rebranding efforts will pay off with careful planning and smart work. Rebranding is equal parts opportunity and risk. Use your letter as a chance to reiterate those values. Don't neglect to rebrand your signage! This post is intended to serve as inspiration for all marketers. Dont forget to personalize and segment the audience. Put out the word onsocial media. That paved the way for the Coty rebrand. However, the rest of the redesign featured a more colorful approach with weird visuals and animations. The new name and design were implemented across all agencies, service fleets, and uniforms to maintain a consistent look and feel going into the future. Coty rebranding is a great example of how cultural movements affect brands and businesses. When a company is well established within its industry and market, the social-media rebranding process needs to be done with care and intelligent timing. But, a complete rebranding was necessary to find the right brand identity. Tweets @souravify. Also, do me know if youd like to see more posts like this. Gaebler Ventures. And it was a bit of a weird one. As valued clients, were excited to announce that as of January 2017, were rebranding. Here is list of top rebranding examples from which you can learn and apply them to your own business: Earlier this year, Dunkin Donuts officially became Dunkin. Give yourself a grace period to get used to the new branding before expecting customers to fully embrace it. Now, they wants to be more than that. With this, we aim to present ourselves better and cater you with better services in times to come. Perfecting Your Rebranding Announcement & Rollout Plan Thankfully, those in charge saw a way out: they invested in what worked and got rid of what didnt. Mohawk Options Crystal White, an eco-conscious paper made from post-consumer waste.]. Dropbox managed to establish its brand long before cloud storages were popular. Tie the rebranding into a fun event like a charity run or family fun day. The star is a symbol of excellence and stardom. With our Free Forever plan you can send emails to up to 2,500 of your subscribers. Newsletter readability issues when viewed in the browser. While the company still competed in the product category worldwide it created it, after all. Whenever you're in need of inspiration to write an announcement newsletter or facing the classic writer's block - read this email as an example. We are excited for you to continue to work closely with the same member of our team and their division. This puts us in the position to be more competitive with current agencies, and offer more capabilities to our clients. Rebranding doesnt just mean coming up with a new company logo. Their logo was a clear sign of that statement. As customers utilized Airbnb to better immerse in the communities which they were visiting, the brands purpose one driven by its customers was redefined and reflected in changes to its design, mission statement and brand colors. Free plan, no time limit Set up in minutes No credit card required Sign Up Free Table of contents 1. The changes might be caused by resignation, internal transfer, layoff, retirement, or an employee leaving to join another firm. Also read:7 Effective Email Newsletter Templates and Design Examples. Trello also manages to slip in a teaser of their referral program in the final line of the main email body, Get Free Gold.. And prep your sales and customer service for how to inform current customers of the changes.. The rebranded Mailchimp uses an entirely new color palette with a new font, logo, wordmark, and a new approach to visuals by using hand-drawn illustrations. This is how the email looks like in Apples default iOS Mail app. Get insights. Listen and Monitor The final step in the rebranding process is to listen and continue interacting with your fans on social media. It not only informs them of the email content, but you can also use it to grab their attention. What You Can Learn: If you are going to change your name or part of it make sure your customers can still identify with your brand (consider longtime customers as well as new). Heres an example of a product launch announcement email: Dear [name]The new [product name] has arrived!What differentiates [product name] is [explain its unique quality and why people might want to buy it].You can purchase [product name] from our online store or Amazon. Sales will get easier. Tapping into that potential can bring about powerful results in your rebrand. Keeping the same email signature long after the rebrand, especially if it contains old logos or information, can be particularly confusing for customers. The rebrand carries through from inside the store to the outside world, including a logo redesign, packaging designs, store remodels, and brand messaging on all advertising and marketingchannels. We use software release announcement emails to inform subscribers of a new app or software system release. But when done right, a brand transformation can bring exciting new opportunities for growth. It was done mainly to stay relevant and in an attempt to compete with other brands like Starbucks. Although a refreshed look for the brand was necessary to make the channels more attractive to new audiences. Jones suggests asking the following questions: In this process, consider the different roles required: leadership team, marketing team, design, copywriting, legal and HR, Jones said. An example of a rebranding would include a clothing store shifting its offerings from women's wear only to family clothing. What you need to know to unlock Microsoft PowerShell's full helping people on their way to better health. Announcement: We're rebranding with brand new logo and website! By accepting, you agree to our use of such cookies. Prioritize the rebranding of each item, create a timeline, and assign the person responsible for execution.. We welcome your comments, questions and advice. [Introduce your app and its function in one sentence]Over the last few months, weve worked hard to improve our products, and we believe that [apps name] will give you a better experience with [brand name].Now, what is [apps name] all about? The event will kick off at 2 pm.If you want to enroll in this contest, click on the button below, and well email you the promo code. It could be a change from a restaurant that caters to. Add a call to action:Encourage readers to take a specific step. Don't cram too much information into too small of a space. Carry the rebranding through from design to messaging for positive customer experience. Social Media Rebranding in 6 Easy Steps Rebranding announcement examples A rebranding announcement is a perfect opportunity to promote the new image or brand message and help to make sure that everyone is fully onboard. We're Excited to Announce that We're Rebranding - 8393 Creative 9 Proven Steps to Rebranding Your Business on Social Media Here's a sample rebranding announcement that will provide a good starting point for you. Rebranding announcement - examples We've gathered three interesting examples of how brands from different sectors went about their transition. This sample letter to employees, announcing a new brand, may come in handy. Dont try to downplay the changes or present them as minor updates your customers will see right through that. Introducing Our New Brand The Company X logo and brand has undergone a significant transformation. Sourav is an aspiring marketer with a passion for all things digital. Include attention-grabbing elements, such as images, graphics; they increase engagement. Maybe the most significant value that makes our approach to this business significantly different than most, is that you are getting a team, not one person. Using your newsletter or email list is a simple and cheap way to announce your new website. The DSP Mutual Fund Rebranding Announcement Newsletter. The new identity had to satisfy all of the existing expectations of what our original mark stands forwhile simultaneously moving the brand forward. Rebranding is more than just changing your logo or your filter on Instagram. Why has Survicate Rebranded? A Digital Marketing specialist training covers all areas of digital marketing. A contact tag is a label that adds information to your email contact. See if your business is eligible for a tax credit of up to $26K per employee! Rebranding Announcement - Swift Creek realty This includes answering questions such as: "What do we hope to accomplish? For the maximum effectiveness, apply wraps to your entire fleet of company vehicles. Make sure the new site is just as (or more) attractive and usable as the old site. Ive used MailChimp in the past, and all the newsletters have been responsive in nature. You can segment them and send customized emails. You can get in touch with him on Twitter. Use these updated corporate decks for your next presentation [link to new corporate decks]. We would like to take some time and thank you for your time with us. The stationery system features the logo and brand positioning statement and is printed in the Company X colors. [add a CTA download button for the app]. have decades of experience and Love it? Without you, this would not be possible and we look forward to a successful 2K17 with all of you. Your Guide to Creating a Small Business Marketing Plan, From COVID-19 to Hurricane Season: Disaster Preparedness for Small Business, 8 Tips to Become a Better Business Storyteller, How to Boost Online Awareness of Your Brand, The Best Text Message Marketing Services of 2023, The Best Email Marketing Services and Survey Software of 2023. Examples of rebranding press releases Companies rebrand all the time, so trust us when we say there are plenty of press release examples related to revealing a new brand identity. April 30, 2023 Updated 11:30 a.m. Required fields are marked *, {{#message}}{{{message}}}{{/message}}{{^message}}Your submission failed. These posts are my attempt to share my observations and learnings from the various marketing communications we receive every day. Announcement: We are rebranding with a brand new logo and - LinkedIn Barry echoed this sentiment, saying that its best to start with customers and partners because theyve probably gotten used to the way your business has conducted things thus far, and they will want advanced knowledge of the change and why its occurring. Please contact the developer of this form processor to improve this message. The key is to communicate the new brand to all your customers so there's no confusion. Your email address will not be published. A company with that big of history knows when a rebranding is due. Tie that direction into not only your new design but also the messaging you use across all channels. Rebranding can be a great opportunity to reaffirm your commitment to your customers and your dedication to providing the best possible products or services. Be clear about whats changing. Take a look at these three YouTube videos: AirBnb introduces their new logo - Belo The company combine animation and storytelling to present the effects of its successful rebrand. Consider how youre going to go about your rebrand, as well as how you will announce it before you start. When announcing the rebrand to customers, your business' blog, email announcements, regular mail, social media and press releases can all be effective communication methods. Draft up a press release and get it in front of key media outlets in your industry. It clearly explains the changes and provides the subscriber with sample content. And it focused on fixing what customers didnt like about their products. For example, Gumroad used its upcoming rebrand as a chance to recruit more newsletter subscribers by offering exclusive details in advance. In many ways, your company's uniforms are an effective means of communicating your new brand. All rights reserved. P.O. The email marketing software DSP has used is MailChimp and theyre pretty great. Dear [Recipient Name], As you are our valuable customer, we are pleased to announce that on [Date], we are rebranding our [Name/Logo/Sign] as part of our rebranding strategy. That's why you should include advertising and publishing posts early on. Make sure to add a clear call-to-action (CTA). You can learn more about me here, and email me for any queries or feedback! Keep it positive. Subject: Announcement Regarding Rebranding. Whether you're here for product recommendations, research or career advice, we're happy you're here! Email Your Subscribers About The Web Redesign Before Launch. Give yourself time to adjust. Big news! Refresh, reboot or overhaul?" "What's our timeline?" But before you put pen to paper, think through each stage of your rebrand. As you explore a rebrand, consider how your name change reflects your new or evolving values. Whenever you saw its adorable mascot you knew its MailChimp. Some new startups go through different rebranding phases as a habit and a way of generating publicity. It's imperative - to ensure consistency across the firm - that no additional verbiage, graphics, or links are added to your signature. Feel free to reach out with any thoughts, requests, or compliments. Dunkin rebranding involved refreshing all of its logos, packaging, advertising, and even remodeling the store designs. The server responded with {{status_text}} (code {{status_code}}). As we start this process, wed like to take some time and thank our loyal clients and associates. Brand Refresh Announcement - 3 That Emphasize Story & Visual To reduce the number of customers that need to be informed of your new brand, it's important to introduce the brand to your prospects and leads via printed materials. Cloud Migration: Tips to Complete a Successful Migration to AWS and Microsoft Azure, The Digital Marketers Guide to Rebranding, 5 Incredible Examples of Successful Rebranding, Professional Certificate Program in Digital Marketing, Advanced Certificate Program in Data Science, Digital Transformation Certification Course, Cloud Architect Certification Training Course, DevOps Engineer Certification Training Course, ITIL 4 Foundation Certification Training Course, AWS Solutions Architect Certification Training Course. For that reason, well explain what an announcement email is, how to write one, and show you some announcement email examples so you can see what they look like in action. While I havent researched much on the history of the organisation, theyre are related to the US investment management company BlackRock, with $6.3 trillion (AUM) asset under management. The famous toy company, now nearly 90 years running, had at one time grown stale and outdated. To maintain a consistent look across all Company X internal and external communications, we have created a distinct new stationery system that incorporates the new branding. (It's intended to be used internally. In fact, every year, over 30,000 new consumer products are launched, but80% of them fail. Well be having a contest that will award the winners scholarship and training partnership opportunities. The container brand has been a U.S. staple for decades, but the Tupperware party style of sales was not keeping up with the 21st-century e-commerce demand. Seeing real-life successful examples of a rebrand can help guide you as you start on your own process. Legibility issues with viewing Apples iOS Mail client. As part of our rebranding strategy, our company name will change from Von Watts Graphics LLC to 8393 Creative Solutions LLC. Mention specific elements like your team, your mission, or your core values anything that will help them feel comfortable with the transition. 5 Incredible Examples of Successful Rebranding - Simplilearn.com When you do, approach it through the eyes of your customers first. They may find a purpose for your product or service thats not in your original scope. They demonstrated the new features with screenshots and invited them to leave a tip using the app. We want to. What You Can Learn: The most well-loved brands can become lost in a crowded industry. And the brand transformed the brand identity to align with modern-day expectations. Box 238 The new brand identity and freshly revamped app better reflect our market-leading vision and clearly demonstrate the breadth and depth of what we will bring to the region and globe.