Another important factor for strategic management which has a significant effect on cultural norms and value of the organisation is the organisational structure. He works closely with his managers at his Melbourne office where he moves around his desk and sit with different teams showing his support and providing energy to motivate them at the same time which is also a high relationship task behaviour. Jetstar Airways in Australia and New Zealand, wholly owned by the Qantas Group. The Jetstar Group is one of the largest low-cost airline groups in the Asia Pacific by revenue and has flown more than 300 million passengers since it launched in 2004. Training and development is provided and reward people who goes beyond the requirement. Send Assignment task file through Whatsapp. He manages all these sectors for the Qantas group on a worldwide scale. (Jetstar 2019) This organisational structure is made up of geographic structure which is suitable for Jetstar's cost leadership strategy. She has been a constant source of inspiration for all her team members and has time and again spilled her magic of her words and intelligence over her team members and customers. Alan Joyce AC, took to the role of being the CEO of Qantas Airways on 28 November, 2008. The Board endorses each of the Australian Securities Exchange (ASX) Corporate . The Jetstar Group Chief Executive Officer is Stephanie Tully. Jetstar Group | Jetstar He has developed his professional expertise by taking up many crucial roles in his career such as the Director General and Chief Executive of the International Air Transport Association and a member of Cathay Pacific Airways Limited. Qantas is using portfolio and diversification strategy and focus on premium Business market while Jetstar is focusing on leisure market. During her almost 20 years with the Qantas Group, Stephanie has led teams across both operational and commercial areas of the organisation, from crewing to marketing, loyalty and product design. In March 2020, the company has successfully completed its 100 years and the company aims to provide better comfort and services to its customers by achieving much more success growth in the years to come. *You can also browse our support articles here >. Should any customer find a lower fare online, on the same day, same route and at a comparable time, Jetstar will beat the fare by 10 per cent. Having served the industry for almost 100 years, the company proudly declares itself as one of the most trustworthy organisations in the world of aviation. Prior to this, Mr Tyler spent over 30 years with Cathay Pacific Airways Limited. An Analysis of Jetstar's Business Strategy Introduction Launched just 8 years ago, today, the Jetstar Group consists of a network of value-based air carriers that deliver high quality air passenger services for budget-minded travelers across Australia, New Zealand and the Asia Pacific region. At Jetstar, the environment is fast-paced and ever-changing. Ms Hey was formerly a Director of AGL Energy Limited from 2016 to 2022, Cricket Australia from 2012 to 2020, the Australian Foundation Investment Company Limited from 2013 to 2019, Melbourne Business School from 2013 to 2018, the Special Broadcasting Service from 2011 to 2016 and a Member of the ASIC Directory Advisory Panel from 2013 to 2016. Discussion of two potential risks of implementing the Jetstar marketing strategy. The board has formed a charter and works in accordance to the rules and regulations being framed and documented in a written piece mentioned on the companys website. He held the position of Executive Manager, Group Safety and Health between 2009 and 2012, following six years at Jetstar as the Group General Manager, Flight Operations and Safety where he was a founding member of the Jetstar senior management team in 2004. Involvement culture values equity and cooperation among employees and put the priority in meeting their needs. Virgin Australia shakes up management team under new chief Disclaimer: This is an example of a student written assignment.Click here for sample essays written by our professional writers. This is the team which is actually responsible for managing the business and bringing fame and name to the QANTAS group. The clear cut strategy of Qantas focuses on the overall development of the company. She also practised as a lawyer with Freehill Hollingdale & Page (now Herbert Smith Freehills), where she specialised in corporate work, and spent several years as a lecturer in the Faculty of Law at both the University of NSW and the University of Sydney. Being a dedicated member of QANTAS group for 15 years, Stephanie Tully was chosen as the Chief Customer Officer in the year 2019. In this position Stephanie was also responsible for the Qantas brand, marketing and sponsorships. Andrew Parker was appointed Chief Sustainability Officer in August 2021 to drive the Groups sustainability and ESG (environment, social and governance) strategy and commitments. Jetstar customers only pay for what they need. An organizational structure allows companies to shape their business model according to several criteria (like products, segments, geography, and so on) that would enable information to flow through the organizational layers for better decision-making, cultural development, and goal alignment across employees, managers, and executives. Jetstar expects to take delivery ofits first A320neo in the second half of2016. She has taken up the roles of being the Chairman of the Audit Committee, a member of Safety, Health, Environment and Security Committee and a member of the Nominations Committee. Take your travel to the next level with Jetstar Business Class. Prior to this, he was the Secretary of the Department of Foreign Affairs and Trade for almost five years, and the Australian High Commissioner to the UK between 2000 and 2005. You can also read a short biography of each of these executives. It determines the place and the role of each employee in the business, and is key to organizational development. Here you can choose which regional hub you wish to view, providing you with the most relevant information we have for your specific region. Once a fare is selectedcustomers have the option to add a bundle of extras,whichcan includechecked baggage,seat selection, in-flight products, fare flexibility, lounge access and Qantas Frequent Flyer Points. Alan Joyce was appointed Chief Executive Officer and Managing Director of Qantas in November 2008. Depending on the length of the flighthot meals are also made available for purchase. A subsidiary of Qantas Airways which falls into the Qantas Airports and Catering group, is fully owned by Qantas. Strategic management is the key factor for the success of Qantas group. The airlines in its very early days prove to be vital for Western Australia to form connections with the world, which is why a lot of enthusiasm was seen in its people, who invested in its shares as well as bought tickets to connect with the outer world. Jetstar is an airway company that is based in Australia. The prime business of the brand involves the transportation of its customers with the help of its two airline brands- Qantas and Jetstar. He was also a Director of the Business Council of Australia between November 2013 and November 2022 and the Chief Executive Officer of Jetstar from 2003 to 2008. - Jetstar's organizational structure - What type of Structure does Jetstar have as a business? Mr Sampson has over 20 years experience across marketing, communication, new media and digital transformation. JetStar - Overview, News & Competitors | ZoomInfo.com Prior to that, he was Executive Director of the Menzies Research Centre. Olivia Wirth was appointed as Chief Executive Officer of Qantas Loyalty in February 2018. This model assume people are not intrinsically motivated and like to be told what to do. It started its operations on 16th November 1920 in Queensland. The airlines colours, orange, silver and black were chosen for their bold and modern feel. He is Chair of the Nominations Committee. The Corporate must provide Jetstar with all information requested by Jetstar promptly upon receipt of the request. The leadership of QANTAS has been highly recognised and valued in the business world. We've received widespread press coverage since 2003, Your UKEssays purchase is secure and we're rated 4.4/5 on reviews.io. Mr L'Estrange studied at the University of Sydney and later as a Rhodes Scholar at Oxford University, where he graduated with a Master of Arts with First Class Honours. Mr Joyce is Chairman of the Sydney Theatre Company and a Director of the Museum of Contemporary Art Australia. A man known for his intelligence, Gareth Evans became the appointed CEO of Jetstar group in November, 2017. Andrew leads teams with responsibility for the management of legal, governance, compliance and business integrity, industrial relations, remuneration and benefits, and corporate affairs across the Qantas Group. Commissioner of Japan Tourism Agency Registered Travel Agency No. Its constant expansion programs and new ventures, further motivate the employees to stay connected with the goal of the company and visualise their personal as well as the professional growth with the developmental chart of the group. In some region, there is a downturn, and so it is quite severe in some rural areas. He then got the position of chairman in 2018. View MGNT Essay 3: Jetstar from MGNT 110 at University of Wollongong. Assignmenthelp4me.com is a prominent and proficient assistance provider to the students of Australia, Canada, India, New Zealand, the UK, the USA, who keenly keep on searching for online writing help and guidance regarding assignment help and academic papers. His hardships have made him learn the values of honesty, humbleness, openness and truthfulness. 3. (McGhee 2018) Bamber et al. This corporate structure is typical in businesses that seek to maintain strong central control on all operations via top-level strategic management at the organizational headquarters. Ms Brenner was also formerly the Deputy Chair of the Federal Airports Corporation and a Director of Orica Limited, Neverfail Springwater Limited, Bulmer Australia Limited, Treasury Corporation of NSW and Growthpoint Properties Australia Limited. This is believed to be a great style to boost the performance of the team members, as it clears out the aim of the team and gives them a descriptive path to work accordingly. We have one of the Asia Pacifics largest low fares networks by revenue. Move Program J. Jetstar Airways Pty Ltd, ABN: 33 069 720 243. We pay respect to Elders past, present and emerging. To export a reference to this article please select a referencing stye below: If you are the original writer of this assignment and no longer wish to have your work published on UKEssays.com then please: Our academic writing and marking services can help you! He is the man who has received the award The companion of the order of Australia, the highest honour for his services to the mankind, aviation sector, gender equality and community. The organizational structure of Qantas is a mixed centralized and decentralized structure of organization. (Jetstar 2019). We acknowledge the Aboriginal and Torres Strait Islander Traditional Custodians of the land on which we work, live and fly. It is yet another entity wholly owned by the group of Qantas. Markus holds an MBA from Australian Graduate School of Management and a Master of Science in Industrial Engineering and Management from University of Linkoping, Sweden. The company is known for its superiority in terms of safety, operational dependability, servicing the customers, planning, maintenance and engineering. Jetstar is part of the Qantas Group's dual-brand growth strategy, in which Qantas competes at the premium and business market and Jetstar focuses on leisure markets. An Analysis of Jetstar's Business Strategy - 2203 Words | Bartleby Transactional leaders sticks with rules and regulation of the organisation and are strong on planning, budgeting and meeting targets. Organizational Structure: The Complete Guide To Organizational He also previously held the roles of Finance Director between 2002 and 2004, and Deputy Managing Director and CFO between 2004 and 2005. Org Chart Jetstar - The Official Board Jetstar Print or download Board N-1 N-2 CEO Stephanie Tully Customer @ Qantas Airways Move CFO Mark Dal Pra Move COO, ANZ Matt Fanzi Move Customer & Sales A. It refers to an innovative business model of Qantas led by Data, which helps in driving the loyalty of Qantas customers and partners through its programs named as Qantas Frequent Flyer and Qantas Business Rewards. In the three years prior to joining Jetstar, Stephanie was the Qantas Groups Chief Customer Officer where she was responsible for all aspects of the customer experience and strategy across the Group including digital, lounges, the inflight experience, and customer care. In order to implement the successful strategy, leaders need to manage the organisational culture correctly. After that there has been no looking back for the man. On 27 February 2023, Qantas announced changes to the Group Management Committee, as the national carrier moves into a new phase of growth and renewal. Since we launched in Australia in 2004, weve carried more than 250 million passengers. (Samson, Donnet & Daft 2017 pp.125-127) Jetstar mention their organisational culture as safe and responsible but adventurous, can-do attitude and energetically efficient, working as one team, caring and passionate about enjoyment while operating in fast-paced and ever-changing environment. QANTAS has made a name for itself in the aviation industry, not only in Australia but in the entire world with its world class flying facilities. Previously, Markus served as the Executive Manager of Network, Revenue Management and Alliances, where he was responsible for a large part of the commercial strategy for Qantas International and Qantas Domestic. 1945-58, Post-war, the company established strong services within Australia to ensure a proper flow of transport and communication between the Australians. Having been a part of the Qantas group since 1994, Vanessa HUdson has served many roles and responsibilities throughout her learning journey with QANTAS group. Facts and stats In fact, this was the time when the company showed great progress in terms of service expansion and made a name for themselves in the world. Harvey, G. and Turnbull, P. (2010) On the Go: walking the high road at a low cost airline, Hatch,P 2019, Jetstars already saved Qantas.Where can its boss fly to next?,The Sydney Morning Herald,15 June, viewed 16 October 2019,<, . On Jetstar Asias short haul flightsa variety of snacks, beverages, hot meals, comfort items and duty free goods are available for purchase. Earlier, she served as a Director of Commonwealth Bank of Australia, Lion Nathan Limited and Data Advantage Limited. Mr Tyler was Director General and Chief Executive of the International Air Transport Association from 2011 to 2016. Join Qantas Frequent Flyerorsubscribe to Red Email today. Andrew has an MBA from Auckland University. The Jetstar Group has access to these aircraft to facilitate its growth. Registered office: Creative Tower, Fujairah, PO Box 4422, UAE. They bring a breadth of experience spanning the operational and commercial dimensions of multiple airlines in different countries, as well as experience in marketing, customer experience, loyalty, legal and other disciplines. Moreover, Qantas flights look forward to maintain a healthy relationship with its internal and external public. Along with providing high class services to its customers at the Aviation sector, the company also sustains transparency of information between its employees. In 1993, Qantas and Australian Airlines merged under the name of Qantas The Australian Airline. He is also a Director of a number of controlled entities of the Qantas Group. They do all the necessary and critical management functions such as role clarification and task requirements and they know how to allocate and provide rewards and punishment. She is an inspiration for many and serves as the Chair of Bendigo and Adelaide Bank, in effect from 29 October, 2019. Michael LEstrange was appointed to the Qantas Board in April 2016. Prior to Qantas, Olivia had held senior executive roles for a number of organisations including lobby group, the Tourism and Transport Forum and the Australian Tourist Commission. Jetstar aims to have the lowest fares on all the routes it operates and backs every fare with a Price Beat Guarantee. According to Qantas annual report FY2018, Jetstar Group reported underlying EBIT of $461 million, a record result in an increasing fuel price environment and Jetstar Domestic delivered record earnings of $311 million which shows Jetstar is achieving its financial goals and having improvements. (Harvey & Turnbull 2010) Compare to Qantas, full service carrier, rewardswould be lower in Jetstar, the low-cost carrier, such as extended working hours, less basic pay and fewer vacation and leave arrangements. As Chairman of an IT business that was ultimately sold to a US private equity firm, Andrew gained valuable commercial insight as well as practical governance and board leadership. Effectiveness of leadership style depends on matching the style of leadership and the situation of the organisation. Business passengers who choose a Business Max bundle also benefit from lounge access, Qantas Frequent Flyer Points and Qantas Frequent Status credits.
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