The campaign from Engine, directed by Declan Lowney at Another Film Company, has been planned by Carat which has placed it in TV, cinema, OOH, print, social, digital display and radio and on a microsite. How to Recharge Vodafone (Fast and Secure), Frequently asked questions about Virgin Company, Frequently asked questions about Vodafone, Who is the actress in the new sky mobile advert, How much did katy perry get for the just-eat advert. It makes you want to change who you bank with. We know how ruthless scammers are and the impact they have. Also Santander and Ant and Dec dont care what you think, said another. Santander UK is subject to the full supervision of the Financial Conduct Authority (FCA) and the Prudential Regulation Authority (PRA) in the UK. They then unveil the name of their bank, Antandec, before explaining that they keep their team motivated with free biscuits. Theyre attempting to teach children money confidence this time; however, theyve not quite got it right. The new ad for Maccies featuring keith Lemon and Maya Jama for their new Mccrispy. British presenters Ant and Dec have made their comedic return in the latest installment of their Santander Bank of Antandec campaign. Despite the shenanigans on display, the campaign supports a more serious anti-fraud message, backing Take Five an organisation that straightforward, impartial advice to help tackle banking fraud. Bad move Santander., Many seemed to take issue with the fact that Santander was using Ant, referencing his recent drink driving conviction, as one demanded: Who else did you have on the shortlist? It has been used in many ads like Cheetos Super Bowl commercials. The campaign, which launched in June 2019, sees celebrities Ant McPartlin and Declan Donnelly launching a copycat bank. All rights reserved. To coincide with the initiative, the team has produced introductory videos and learning for teachers, parents and carers to use in classrooms and homes to help build money confidence in children. Ant and Dec admit they nearly split last year, Ant and Dec fans fuming as BAFTA organisers put their seats wrong way round, Jamie Oliver shares emotional tribute following sad death: I cant believe Im writing this, Richard Madeley reveals wife Judy is sleeping in spare room as he thanks GMB viewers for advice, Im A Celebrity South Africa viewers share same theory as new arrivals announced. The brand is also using staff as micro-influencers, providing them with behind-the-scenes footage and assets to share on their personal media to help them become the brands biggest ambassadors. . DIGITAL SPY, PART OF THE HEARST UK ENTERTAINMENT NETWORK. Santander had an opportunity to use their adverts to provide valuable education to help people avoid these scams, yet they treat it as a joke with those 2 celebrities prancing about in those stupid pants. Santander Commercial Cast: Meet the Actors The Santander commercial cast features a diverse group of actors of all ages, backgrounds, and ethnicities. Another campaign featuring brand regulars Ant and Dec sees Santander took the top spot with biggest rise in its Ad Awareness score of any brand in the UK this month. WHY did it take you 24hrs to inform me.According to security department is going to take one to two weeks to look into this, and that i might not get the money back. Its the future., Ant then chimes in: We live in the future, man!, Read more: Ant and Dec fans fuming as BAFTA organisers put their seats wrong way round. When you either read comments on our intranet or speak to people in branches [you can see] its given people a real injection of positivity.. . The campaign is set to run across digital display, video on demand, online video, cinema, TV, social, outdoor digital screens, radio and the banks owned channels, including its branches and the Santander UK website. In the ad, CEO Dec has an. ANT and Dec have been transformed into 1980s video game characters in their latest hapless attempt to run a bank. Oh god, I just drifted off then and imagined Ant and Dec taking over the Pelaton adverts amd managing to combine the worst features of both. 2023 Copyright Marketing Beat. 4 min. This professional campaign titled 'Stop! What percentage of support versus complaints do you expect on this latest one .https://r.search.yahoo.com/_ylt=AwrIAX6nxVJj3f4AGUl3Bwx.;_ylu=Y29sbwMEcG9zAzkEdnRpZAMEc2VjA3Ny/RV=2/RE=1666397736/RO=10/RU=https%3a%2f%2fforums.digitalspy.com%2fdiscussion%2f2147867%2fworst-advert-on-tv-at-the-moment-part-12%2fp604/RK=2/RS=Qr77u9d7GIhmXApDcSNoT0ClruU-. They must really need the money to make such idiots of themselves. Spanish banking group Santander has unveiled the latest instalment in its playful Bank of Antandec series, but this time with a serious, anti-scammer awareness message. All Rights Reserved. Santanders Bank of Antanddec campaign has helped the bank produce its highest ever score for brand love as brand ambassadors Ant and Dec help the bank resonate with customers and boost the business. Santanders head of marketing delivery, Chris Parker, explains: Financial services is not typically the most sexy or interesting of industries. The campaign, which launched in December, stars the duo promoting . Lets be honest, no one really likes bills, but origami bills - well thats more like it. Ant and Dec help fight scammers in latest Santander TV spot Agencies Brands Creative and Campaigns News Video 14th October 2022 Tom West Spanish banking group Santander has unveiled the latest instalment in its playful 'Bank of Antandec' series, but this time with a serious, anti-scammer awareness message. They claim their logo features a baguette, rather than a flame, saying that until recently they had never heard of the so-called bank in question. Media EnquiriesMiranda SeymourT: 020 7756 4189M: 07860 857999E:Miranda.seymour@santander.co.ukDeborah LewisT: 020 7756 4212M: 07845 051939E:Deborah.Lewis@santander.co.uk. As if they eat Maccies. It suggests various funny financial solutions including providing tiny coffee shops in their branches so customers can save money on their daily coffees. Interested in creative campaigns? Meet the Cast of the Santander Commercial. The campaign, which launched in June 2019, sees celebrities Ant McPartlin and Declan Donnelly launching a copycat bank. Returning in their fictional roles as the CEOs of the Bank of Antandec, the iconic TV personalities help the public to detect scams before falling victim to them through the use of Fraud Detecting Scammer Pants which inflate whenever the wearer receives a scam text. Santander Advert Actor: Who is Origami Man? Guess the respondents above still dont understand that Ant and Dec arent advertising Santander- they advertise the Bank of AntandDec! "This time theyre attempting to make customers feel better about household bills by turning them into origami works of art - all with the help of Decs new protg.". Santander is now launching the second instalment in the campaign, created by Engine, which shows Ant and Dec at a press conference fighting a copyright infringement claim from another bank. These two childish people should not be recieving any monies for this rubbish , I shall be closing my accounts with Santander in the next week . We have credit card, ISAs and current account with you. Best wishes, a Santander customer., Another tweeted: This is taking the pee, isnt it. Do we love Ant and Dec? It is the first ad campaign featuring the pair since Suzuki pulled creative featuring the pair after Ant McPartlin was fined for drink driving. "So, when its thrown into conversation that Ant & Dec sounds a bit like Santander you cant ignore that, its an absolute gift. A specially-created TikTok campaign featuring Ant and Dec and five influencers using a scammer pants filter will launch next week. ED! Watch on Santander rebrands as Antandec marking the duo's return to TV Launching 3 June, the campaign sees the pair rip off the Santander branding and pontificate about their brand values and. Despite the backlash, some Ant and Dec fans thought the ad was hilarious and came out to defend Santanders campaign. The concept behind the campaign and its speed to market is testament both to the power of a great idea and the synergy between the duo and the bank.. The technical storage or access that is used exclusively for statistical purposes. We also have several accounts with them. The duo, Ant and Dec, have recently been seen in a Santander advert, and with it, they have earned a large paycheck. Sipping from the minuscule cup, one person admits: It even tastes tiny., At the end of the ad, Dec says: No one had really heard of banks before we did it. Vote for the campaign below in The Drums Creative Works. Scammer Time' was published in United Kingdom in October, 2022. Santander is saying they do things differently. Copyright 2022 Centaur Media plc and / or its subsidiaries and licensors. To receive more marketing news just like this subscribe to our FREE daily newsletter. Sign up for our daily update to get all the latest marketing news, trends, analysis and opinion direct to your inbox. Dan Sherwood, director of marketing at Santander, said: "Seasoned banking CEOs, Ant and Dec are back on our screens. Honestly a joke., Echoing that sentiment, another said: Im surprised Santander want to associate themselves to someone who has a recent conviction for drink driving. What did you think of Santanders Ant and Dec advert? CEO Dec has an incredible banking. By clicking "Accept", you accept all cookies. Parker says the marketing team wasnt apprehensive about replicating the success of the first ads, instead arguing its only challenge was to ensure the second instalment stayed fresh. He must be having some sort of competition with the Flash poodle. The partnership was facilitated by leading talent agency YMU Group. 4 min. Santander banks new ad campaign sees it face off unexpected sector competition from a new player, Antandec, a copycat brand created by the TV duo. Genuinely hate this advert. With the amount of people falling victim to scams going up, were determined to do what we can to protect people and hope that approaching the topic from a different angle with the light-hearted nature of the Bank of Antandec will help it stick in peoples minds.. To the Idiot or Kamikaze Board of Santander who approved this what lessons were learned from the feedback of this one and time to dump that pair of F wits . #BankofAntandec https://t.co/eUq5iEoHBF pic.twitter.com/xdksw5cKjL, Santander UK (@santanderuk) June 3, 2019, Read more: Ant and Dec admit they nearly split last year, Taking to Twitter, one angry customer wrote: This morning I am seriously contemplating changing banks. Ant and Dec's hilarious series of adverts for banking giant Santander continue with a new TV slot - that sees them enlist a professional origami expert. Please make it stop. But while their know-how only stretches to Match Attax cards, were already working hard with Twinkl to improve financial education for everyone by providing free, curriculum-compliant resources, said Dan Sherwood, director of marketing at Santander. Perhaps Peter Sutcliffe had already turned them down?. Shamima Begum? It has brought real competition to the UK, through its innovative products for retail customers and relationship banking model for UK SMEs. Launching 3 June, the campaign sees the pair rip off the Santander branding and pontificate about their brand values and customer propositions. We use cookies to enhance your browsing experience and analyse our traffic. In a Santander-first, colleagues will be invited to join Ant & Dec and take on the role of brand ambassadors themselves, activating the campaign on social media before the first advert airs on TV. Your email address will not be published. Some customers have even threatened to leave. Santander is moving away from talking about prosperity in its advertising to instead focus on whats possible as it looks to differentiate from competitors and make its purpose less nebulous. What A JOKE SANTANDER BANK IS, ADISGRACE TO AS A PENSIONER I NEED THIS MONEY. The technical storage or access that is used exclusively for anonymous statistical purposes. If we can get people to hear the words Scammer time and pause when theyre about to part with money or personal details then hopefully we can help thwart more of these criminals, Santander UK director of marketing, Dan Sherwood said. Registered in England. As it launches the second instalment of its Bank of Antanddec campaign, Santander claims it has already helped it achieve its highest ever brand scores. I will be going to local Santander. The commercial was created to highlight Santander's real-life commitment to helping customers feel better about household bills by giving cashback every month with their 1l2l3 current accounts. Doing a bank. Authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority. Listen to article Why is he so unnecessarily loud in it? https://en.wikipedia.org/wiki/Congenital_iodine_deficiency_syndrome#Terminology. Engine has priors leaning into celebrity TV spots for maximum effect, most recently it cast Robert De Niro as a bagel gangster in a spot for Bolton bakers Warburtons. Ant and Decs adverts are absolute rubbish you cant take anything they do seriously I switch them off what a waste of Santanders money to pay for them please get rid of them permanently. Little do they know that pesky other red bank has got there first. This is a great example of a brand that is not only purpose-driven but also has large-scale intent.. TV duo Ant and Dec have opened their own bank after revealing it has been a "life-long dream" to work in the financial sector in a tongue-in-cheek ad. This high score was replicated when it came to enjoyment, with 54% of people enjoying the ad. Reports indicate that they were paid a whopping 2 million . The money saving car insurance advert with Judi Dench doing her "M from the Bond films" routine. This advert is literally showing its a joke to them. The campaign launches on Sunday 12th September 2021. They make my blood boil. Get Me Out of Here! PJ and Duncan have made a comeback for an advert for Santander, for whom the presenters became ambassadors in 2019. They reveal that TV was just a stopgap until they could pursue their banking passions in a 90-second mockumentary spot. The amusing ads have caused industry-leading brand affinity scores, according to Santander, which has signed a multi-year partnership with the Im A Celebrity hosts. The concept behind the campaign and its speed to market is testament both to the power of a great idea and the synergy between the duo and the bank. Santander rebrands as Antandec marking the duos return to TV. Thats a whole different bank. The average marketer cant determine a brands ethical values, but is best placed of all to see the risks and opportunities of putting them into practice. In the film, banking supremos Ant and Dec hatch a plan to help customers with their bills - by hiring an Origami Master to fold them into works of art. Ant and Dec's hilarious series of adverts for banking giant Santander have continued SWNS Digital 1.18K subscribers Subscribe 44 Share 6.5K views 1 year ago Ant and Dec's hilarious series. A video of Ant and Dec from ITV on. I think I need a drink now. Grow up haters, move on in life. Johns hopkins all children's hospital t shirt men umschalten. Ant & Dec as PJ and Duncan in Byker Grove. Santander announces Ant & Dec as new brand ambassadors, Santander UK Global Structured Solutions Programme, Santander UK Notes and Certificates Programme, Santander UK Structured Note and Certificate Programme. This time is Santander time with its new advert "Stop, Hammer time!" a spot created by the advertising agency House 337 and Merman in consultation with Mitre Studios. All rights reserved. Santander UK has agreed a deal with the nation's favourites Ant & Dec - presenters of Ant & Dec's Saturday Night Takeaway, Britain's Got Talent and I'm a Celebrity. Helen Flanagan split: Reason for break-up with Scott Sinclair revealed? At the end of 2018, Banco Santander had EUR 981 billion in customer funds (deposits and mutual funds), 144 million customers, 13,000 branches and 200,000 employees. Only just transferred from Bank of Ireland to Santander. House 337 executive creative director, Jo Moore added: Fraud and scams are serious stuff, but using the Bank of Antandec as a vehicle, this allows us to deliberately show an entertaining and light-hearted approach from those two cheeky CEOs, which engages consumers, who then get the important, sensible message from Santander. Registered Number 2294747. In our latest venture, maverick bankers Antandec go back to school thinking they have the perfect solution for teaching kids how to be money confident, added Jo Moore, creative director at Engine. extra campionario Ant & Dec's Pre-Dection | I'm A Celebrity.Extra Camp: 210 Likes: 210 Dislikes: 25,554 views views: 1.03M followers: Entertainment: Upload TimePublished on 23 Nov 2016 Despite the threat of recession, marketers are not powerless to drive growth, as a new video series from the renowned effectiveness expert explains. Even the silliest of ideas should be taken seriously. Double bubble for all parties - Santander PLC, I'm a Celebrity Co. Ltd and Ant&Dec Inc. And THE WORST AD [although it might only be showing in our neck of the woods] is definitely the Northern Rail "Do your own thing" abomination that comes on every day during The Chase to spoil my tea (FYI tuna pasta bake today + a couple of glasses of red). A TikTok-branded campaign featuring Ant and Dec and five creators using the 'Scammer pants' filter will also launch the following week. See today's front and back pages, download the newspaper, order back issues and use the historic Daily Express newspaper archive. They presented us with a really fun creative which we couldnt resist, who would say no to having their own bank brought to life?! 2024 dynasty rookie rankings / athletes having heart attacks 2021 / questions to ask oneness pentecostal believers; Privacy Policy, Who is the origami expert in the santander advert. The campaign, which features Ant & Decs own bank Antandec a play on the name Santander will focus on how Santander helps customers realise their aspirations, in a light-hearted and engaging way. Nothing else stood a chance.". Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you. Privacy Policy. We look forward to working closely with them over the years to come., Ant & Dec added: Were really excited to be partnering with Santander. Dan Sherwood, director of marketing at Santander, said: "Seasoned banking CEOs, Ant and Dec, are back on our screens. He says: Its about keeping it interesting and we want people to enjoy these ads. Well said. This made me laugh. Once again you have those two imbeciles doing an advert for you. Alphanet Website Design Agency. And being informed on the 17th OCTOBER at 14 34hrs that there is amount of payments going out is this you. The duo also introduce their new high-tech mortgage robot, Stan the Smartbot, whose job it is to predict the future of mortgages. Required fields are marked *. You can check this on the Financial Services Register by visiting the FCAs websitewww.fca.org.uk/register. Seriously reconsidering going back., Another commented: Ive been with Santander a long time but if these two are endorsing it time to rethink. Some customers have even threatened to leave after seeing the companys new advert, which features the Britains Got Talent presenters discussing the launch of their own bank. The campaign was developed with support by ENGINE and Carat has planned a fully integrated media approach. The CEOs of the bank of Antandec are back on our screens, this time trying to impart their financial wisdom to children and young adults. - YouTube A video of Ant and Dec from ITV on Santander advert. Santander claims that figure is unprecedented in the banking industry. Ant & Dec Santander Adverts x.antanddec 151 subscribers Subscribe 59 Share 3.3K views 2 years ago i decided to make a compilation of all of the adverts Ant and Dec have done for. Reading some of the comments on here are childish. : r/britishproblems. The agreement means they will be paid the sum to host Britain's Got Talent, I'm A. The ad ends with a message from Santander that, while it cant predict the future like Stan, it can offer customers some certainty with fixed rate mortgages for up to 10 years. Our Financial Services Register number is 106054. Santander's 'Bank of Antanddec' campaign has helped the bank produce its highest ever score for brand love as brand ambassadors Ant and Dec help the bank resonate with customers and boost the business. Registered office at Floor 14, 10 York Road, London, SE1 7ND. Scammer Time! sees the famous duo perform a humorous rendition of MCs Hammers U Cant Touch This, replacing the catch phrase Hammer Time with Scammer Time. The ads have also provided commercial success, with Santandars overall score for mortgage preference increasing from 19% to 25% following the campaign launch. Despite this, over six in 10 UK children and young people say they havent yet received any financial education at school, resulting in many children feeling unprepared for money challenges that may lie ahead. Welcome to the Digital Spy forums. cast Robert De Niro as a bagel gangster in a spot for Bolton bakers Warburtons. Editorial: 07854 370071 Commercial: 07854 369791, UK: Four Cavendish Square, Marylebone, London, W1G 0PG, 2023 Copyright Marketing Beat. The Santander press office operates from 8.00am to 6.00pm. In the advert, Ant and Dec explain that their TV careers were really just a gateway to their true passion banking. The latest 'Bank of Antandec' campaign shows people how to beat the pants off of scams, and once again features Ant and Dec as the fictional banking CEOs. The commercial was created to highlight Santanders real-life commitment to helping customers feel better about household bills by giving cashback every month with their 1l2l3 current accounts. Your email address will not be published. Banco Santander made attributable profit of EUR 7,810 million in 2018, an increase of 18% compared to the previous year. Now they're back for Santander - with their "bank of antandec" - courtesy of Engine Creative. In June, the bank found that 38% of consumers surveyed agreed that the ads made them love the bank more. Getting this idiot to advertise your product. That has led to its highest increase in full mortgage applications in a decade. Created by London agency House 337, Stop! Whats more, Santanders partnership with Twinkl is streets ahead, bringing financial education into classrooms and homes.. According to research, people start forming money habits between the ages of three and seven, and long-term financial outcomes can be predicted from behaviors in children as young as five. High street bank Santander has been slammed for drafting in telly favourites Ant McPartlin and Dec Donnelly for its latest promotional campaign. Ant and Dec's hilarious series of adverts for banking giant Santander have continued - with a new TV spot that sees them enlist a professional origami expert. Check out our Ad of the Day section and sign up to our Ads of the Week newsletter so you dont miss a story. Xeim Limited, Registered in England and Wales with number 05243851 Love this, love the lads. The new Google Pixel advert with that loud guy 'Mike' shouting about the photo eraser function is annoying me. Ant and Dec Earnings for Santander Ad. Ant and Decs hilarious series of adverts for banking giant Santander have continued with a new TV spot that sees them enlist a professional origami expert.In the ad, CEO Dec has an incredible banking brainwave which, with a little help from a new and rather mysterious character, he pitches to fellow banking supremo Ant.Decs big idea is to help customers feel better about their household bills by making them more interesting.And his ingenious way to achieve this incredible feat is by introducing a personal origami master ready for action when those bills arrive through the letter box.After Dec proclaims himself always ready to open the door to new talent, fellow CEO Ant immediately advises him to roll out the service immediately Anyone notice how Freeview have muted out any mention of Colin calling the other alien character a queen, presumably for obvious reasons. Nav Sidhu, co-founder and managing director at Sidhu & Simon, added: No longer do you need to go trawling online for money skills materials that often bear little relevance to how children are taught at school, whereas now, for the first time, The Numbers Game is piping financial educational materials directly into classrooms and homes from the most trusted source in educational publishing, Twinkl. Billy Faithfull, chief creative officer, Engine, added: "In the search for a little magic, you have to give every idea a chance to shine. The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
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